We know – attribution models can sometimes be just as murky as automated bidding when it comes to best practice.
Using the right attribution model is just as important to the success of the automated bidding strategy as the bid strategy choice itself. They are dependent and go hand in hand, like vegemite and toast (or peanut butter and jam, for those non-Aussies).
As a general rule of thumb, we recommend using a non-last click attribution model when campaigns are using automated bidding. Which one? Good question. To get the most out of your bidding strategy, we’ve also included our best practice flowchart for choosing an attribution model.