Optimize to your KPIs

We know that the most important measure of success when managing PPC are the KPIs you or your clients are trying to achieve, so we’ve put KPIs at the heart of Adpulse.

Measuring CTR, clicks and impressions is great, but at the end of the day all that really matters are the KPIs you are trying to achieve for your clients.

This is why we’ve created a platform where you set your budget and your KPI target, and we’ll help you optimize to the KPI.

Set a Budget

Set a budget value for your group of campaigns

Set a KPI

Select a KPI (eg. CPA or ROAS) and enter a target

Track Performance

Track KPI performance
at a glance

Smash Your Goals

Leverage Insights to improve performance

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Limited Offer

Start a free 14-day trial during May and only pay $19.99/mth for the first 2 months. Unlimited spend, unlimited ad accounts, unlimited users, unlimited potential

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Optimize to what is really important

Tracking KPIs at a glance

Once you have set your KPIs you can easily see how the campaigns are tracking on the dashboard.

Sort by best to worst performing for some good news, or sort worst to best to see what Insights there are to improve the ones not performing well.

KPI driven Insights

Your KPI becomes the guiding metric for all the Alerts and Insights.

Have a poorly performing search term within a campaign? Get notified so you can drive better performance

Smart Budgets

Adpulse Smart Budgets give you the ultimate control over how your PPC campaign spend is managed via a suite of manual and automatic tools.

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Manage thousands of client budgets with ease

Use AutoPacer to automatically adjust your daily PPC budgets, ensuring you utilize your entire allocation for the period

AutoProtect will send alerts and pause campaigns at the threshold you choose, to ensure you never overspend again

Rollovers automatically move any budget over-spend or under-spend to the following month or you can define rollover rules for each campaign

Manage and pace Search, Discovery, Display and YouTube campaigns separately within a single account budget.

"Our team has really taken to Adpulse - they got up to speed quickly and adoption has been pretty easy. They love the interface and the super quick speed means no hold-ups in their daily work flow - they are very happy, which makes me very happy."
Santosh Kumar, Director
Solutions 8
"Shaun, founder and CEO of Adpulse, really is one of the best strategic PPC minds I've had the pleasure of working with. The course content he created, while being advanced and quite innovative, was still easy to digest and implement - we've had amazing feedback from the attendees."
Jeff Sauer
Data Driven U
"What had previously been a weekly task for me is now gone forever! Adpulse does the budget management for me exactly how I want it. Now I can spend that time on more important things."
Thomas Schneider, CEO
Performance Marketing Heim AB
"Adpulse is our first port of call each and every morning. Budget and pacing information is clear and customizable. nsights have been developed with optimisations in mind and are actionable. "
Michael Niotakis, Search Engineer
Due North