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Smart Budgets

The smarter way to manage your PPC budgets and optimize your spend
Adpulse Smart Budgets give you the ultimate control over how your PPC campaign spend is managed via a suite of manual and automatic tools. 

What is a Smart Budget?

A Smart Budget consists of one or more campaigns with similar goals and a collective spend target. You simply tell Adpulse how you want your smart budget managed, then sit back and relax while all the hard work is done for you!

Why use a Smart Budget?

Manage thousands of client budgets with ease
Use AutoPacer to automatically adjust your daily PPC budgets, ensuring you utilize your entire allocation for the period
AutoProtect will send alerts and pause campaigns at the threshold you choose, to ensure you never overspend again
Rollovers automatically move any budget over-spend or under-spend to the following month or you can define rollover rules for each campaign
Manage and pace Search, Discovery, Display and YouTube campaigns separately within a single account budget.
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Limited  Offer

Start a free 14-day trial during August and only pay $19.99/mth for the first month. Unlimited spend, unlimited ad accounts, unlimited users, unlimited potential.
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Our automated pacing alerts will let you know when your PPC budget reaches spending milestones. Want to send an email alert when you hit 75% of target, and avoid overspending by turning off campaigns when you reach 100%? Sure! We can do that. We can even automatically turn those campaigns back on at the start of the next period.


Flick a toggle and Adpulse will start automatically adjusting your PPC budgets daily to reach your spend goal. No more lumpy spend, running out of budget early, or spending more than you were given!


With Adpulse you can automatically roll over any underspend or overspend from one period to the next. The Smart Budget Dashboard will clearly display the base budget + rollover amount so you can assess target spend and pacing at a glance.


See how your PPC budgets are pacing at a glance, via the simple color-coded bar on your Smart Budget Dashboard. Sort by “Pacing” to easily view under-pacing or over-pacing budgets, giving budget visibility at every level, for your whole organization.
  • "Our team has really taken to Adpulse - they got up to speed quickly and adoption has been pretty easy. They love the interface and the super quick speed means no hold-ups in their daily work flow - they are very happy, which makes me very happy."
    Santosh Kumar, Director
    Solutions 8
  • "Shaun, founder and CEO of Adpulse, really is one of the best strategic PPC minds I've had the pleasure of working with. The course content he created, while being advanced and quite innovative, was still easy to digest and implement - we've had amazing feedback from the attendees."
    Jeff Sauer
    Data Driven U
  • "What had previously been a weekly task for me is now gone forever! Adpulse does the budget management for me exactly how I want it. Now I can spend that time on more important things."
    Thomas Schneider, CEO
    Performance Marketing Heim AB
  • "Adpulse is our first port of call each and every morning. Budget and pacing information is clear and customizable. nsights have been developed with optimisations in mind and are actionable. " 
    Michael Niotakis, Search Engineer
    Due North

Adpulse is brought to you by a team of dog-loving, digital marketing junkies. Agencies from around the world use our products to reduce the complexity and risks of digital spend through our unique monitoring and management platform.

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